Game-Changing Mergers:-Lessons from the biggest deals in business history
- Bhavik Bafna
- Nov 20, 2024
- 2 min read
Let's take a look at some of the most successful deals of all time.
Acquisitions and Mergers.
💡 1. Facebook Acquires Instagram
In 2012, Facebook spent $1 billion on Instagram—a move that added $153 billion to its market value! Fast forward to 2023, Instagram contributed a whopping $39 billion (29%) to Meta’s $134.9 billion revenue.
💡 2. Google’s Android Power Move
Google’s $50 million acquisition of Android in 2005 was a game-changer. Today, Android powers 69.7% of smartphones globally, positioning Google as a tech titan far beyond search engines.
💡 3. Disney & Pixar’s Creative Harmony
Starting in 1991 and culminating in a merger, this partnership brought us unforgettable films and $7 billion in box office magic. When creativity meets collaboration, magic happens! 🎥✨
💡 4. Disney’s ESPN Play
Acquiring ESPN in 1984 for $188 million was another Disney masterstroke. By 2018, ESPN alone generated $10.3 billion in annual revenue, making it one of Disney’s most valuable assets.
💡 5. Marvel Joins the Disney Universe
In 2009, Disney bought Marvel for $4 billion. With $22.5 billion in box office revenues and $6.7 billion in annual revenue, this superhero saga is Disney’s unstoppable force. 💪🦸♂️
💡 6. eBay and PayPal’s Profitable Breakup
eBay acquired PayPal for $1.5 billion in 2002 and spun it off in 2015 at a valuation of $47.1 billion. That’s a 31x return on investment—an e-commerce power play.
💡 7. Anheuser-Busch InBev & SABMiller
The $107 billion merger in 2016 wasn’t just about beer. It was a strategy to dominate emerging markets in Latin America and Africa, unlocking massive growth potential. 🍺🌎
💡 8. Google’s YouTube Bet
Google’s $1.65 billion acquisition of YouTube in 2006 is a masterclass in foresight. By 2023, YouTube’s $31.5 billion ad revenue accounted for 10.25% of Google’s total earnings. 🎥📈
💡 9. Exxon and Mobil’s Energy Merger
The $81 billion ExxonMobil deal in 1998 created an oil giant generating $200 billion in revenue and ranking among the top global companies.
🤔 What’s the common thread?
These deals weren’t just transactions—they were visionary moves fueled by strategy, synergy, and foresight. What other iconic mergers do you think deserve a spot on this list?

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